The use of AMM pools on DEX swaps is becoming the de facto way of swapping on-chain. Such swaps rely on liquidity provisioning by liquidity providers into AMM pools that are incentivized by farming. Simply reviewing the farming incentives offered to different pairs provides clues on what the market wants.
Many traders want to be able to swap against stablecoins, however, such AMM pools are also ones that would be subjected to the most impermanent loss and few liquidity providers are willing to fund such a pairing. To address this, most chains will use their native token as the main AMM pairing so there is a greater degree of correlation with the target token. In Binance Smart Chain (BSC), this token is BNB. Thus, on BSE DEXes, the top pairs are:
A key pair that is also funded is: WBNB:BUSD